Press-presentation of the Genyum brand for Vogue

July 8, 2020

“An exquisite collection of fragrances imbued with a craftsmanship, sustainability and bohemian spirit.”

Surrounded by an artistic environment and obsessed by perfumes since her childhood, Anna Torrents decided to link both worlds as it had never been done before: reinterpreting the smell of the environment and the materials with which an artist works. This is how Genyum came about, an exquisite collection of fragrances impregnated with an artisans’, sustainable and bohemian spirit.