In order to strengthen the positions of distributed brands, we prepare and hold events in Moscow and St. Petersburg, including fragrance presentations and meet-and-greets with brand creators. The guests attending our events include everyone from opinion shapers, newsmakers, trendsetters and journalists to socialites and celebrities. We ensure broad event coverage in the mass media, resulting in widespread audience impact.
We also organize sampling receptions in the regions – with the patrons of the boutiques carrying our promoted brands. The number of guests at a single reception usually runs from 50 to 70 people.
Moreover, we regularly hold special events for journalists and bloggers (receptions, intimate fragrance testing), timed to coincide with the market introduction of new products among the brands we represent.
We oversee the fabrication (design and printing) of image-building printwork: brand brochures, gift packaging (postcards, gift packages, ribbons) and branded blotters – we also organize sampling and the development of other promotional materials.
We constantly train our consultants, and ensure their ongoing professional development. Our company organizes training sessions and seminars – we’ve developed special training books and have also implemented a system to control training effectiveness.