Memoize

After seven years of developing niche fragrances at an international perfume house, Holly Hutchinson founded Memoize London to produce fragrances with a new approach. The idea was to create truly unique and distinct fragrances that combine wearing comfort with a personal touch.

To do this, Holly has assembled the best team of experienced British perfumers who have used materials sourced from the world's most reputable suppliers to create a world class collection of fragrances.
" Memoize London is an extension of my personal love of fragrance, exclusivity and quality.
I hope you enjoy wearing our perfume as much as I enjoyed creating it."
Holly Hutchinson

Our two main collections, Light Range and Dark Range, are two fragrance collections that mirror each other. The Light range is designed to be bright and radiant, while the Dark range is immorally self-indulgent and luxurious. The brand presents an ever-growing collection of exclusives where perfumers unleash their creativity. Exclusive collaborations and an extraordinary olfactory approach guarantee the creation of perfume masterpieces of unsurpassed beauty with unconventional combinations.
The brand uses biodegradable and recyclable packaging for all products. Only high quality biodegradable packaging, protecting not only fragrances but also our planet. 85% of all products are recyclable. Holly is personally involved in every step of the creative process to ensure the best possible olfactory experience for a global audience.

Memoize London's values include protecting the environment, sourcing products sustainably and minimizing the carbon footprint of production. The brand supports PETA, which is a special pride of the creator. Memoize London is also in the process of getting accreditation from Leaping Bunny. None of the brand's products or perfume components are tested on animals.
COMES FROM THE UK, MADE IN THE UK
The brand makes every effort to source all components from UK artisans, artisans, small businesses and UK businesses.

OUR CAPS
The personalized handmade lids are made by independent artisans in Yorkshire. They are made from scrap wood that would otherwise be thrown away, which means nothing is thrown away. Together with experienced craftsmen, the brand is working to give wooden lids a new concept.

PRODUCED WITHOUT VIOLENCE MADE WITH LOVE
The brand proudly supports PETA. And he opposes cruelty to animals.

BIODEGRADABLE CHAIN FILM
Taking all possible measures to limit the harmful impact on the environment, the brand uses biodegradable film to protect its products.

100% RECYCLABLE PACKAGING
The fragrance boxes have been carefully and thoughtfully designed to give a sense of luxury and respect for the environment. The packaging is fully recyclable. Glass vials are 95% recyclable, you just need to remove the pump when recycling.

ECO JESMONIT
Jesmonite AC100 (water based gypsum) is processed in the same way as fiberglass reinforced gypsum. Cured Jesmonite AC100 can also be crushed and used as a decorative filler.

THE BRAND IS FOUNDED AND OWNED BY A WOMAN
Brand leader and founder Holly Hutchinson. Holly launched the company in 2018 and is proud to be a female business leader.
Mylène Alran became the creative perfumer of Ghzalh Extrait. Based on ideas provided by Holly Hutchinson, Mylene used her magic to develop rich and intense fragrances for Memoize London.
"These very intense notes with an earthy aftertaste enrich the aromas with a deep sound."

Mylene's creative imagination is revealed during her travels. Nature is the source from which Mylene draws her inspiration, thanks to her childhood spent in the south-west of France in the green forests. Raw materials from wild forests are widely used in Mylene's compositions.
Mylene brings her experience and innovation to the brand's latest exclusive perfumes.