Paolo Pecora is a fashion stylist and the founder of the eponymous menswear brand. Creativity is considered the essence of everything, the origin that generates the collections, a business-driven value to create original products which display a unique style in keeping with market expectations.Filippo Pecora represents the company’s new generation. The son of Paolo, a lover of contemporary art and communication, he has since 2013 designed the menswear range and, with his sister, Carolina, he manages brand identity in accordance with a strategy planned in concert with the creative management.Founded in 1988, Paolo Pecora Milano rapidly expanded in the knitwear sector and gained a reputation for the high quality of its fabrics and its iconic aesthetic.

Paolo Pecora Milano founds its balance on three different principles: objectives, ethical commitments and keeping the business as a family firm. These cornerstones ensure that the company stays loyal to the founder’s vision and, at the same time, allow it to continue to innovate as it keeps up with the industry’s rapid changes. Paolo Pecora’s ambitious mission is to make and distribute high-end clothing which meets the requirements of a modern man who chooses superb-quality fabrics and sophisticated details.

The idea of teaming the production of knitwear and sewn clothing with perfumes began in 2015 with the creation of the Édition 1: Milano range. Experience, expertise and talent converged to create fragrances which embody the street spirit associated with the Paolo Pecora flâneur, with that gentleman-about-town who is filled with emotion as he observes his surroundings.