Nayassia

"Summer 1983, after a long crossing, I arrive in France in the charming fishing village of Sète. I am 7 years old. I can see only the sea. It is everywhere. Its backwash brings a bit of my childhood and the images that bind me to it. That year the garden colours of the family home in Algiers are regularly erased from my mind yet I hold to them more than my own life. So I begin to tame a little imaginary feather that, whenever I wish, brings back the sensations of my past. I only need a scent to make it appear and my treasure is all around me. There have been many other departures, to Paris, to Zurich, to Montreal, to Dubai - each time to live a part of life. Armed with this feather, I no longer feared forgetting my memories."
Fella Cherchali

The Founders

Fella Cherchali: From her itinerant childhood, the creator of the perfume house Nayassia retains a particular sensitivity for expressing her passion for words, for perfumes, for grand stories. After Business School and a successful career in export, when becoming a mother, Fella decides to go o! the path of sales and marketing — rather to take the time to revisit her childhood dreams: write, read, play, dance, feel… It is in discovering the world of perfumes, known as alternative, with Eric that Fella is caught up in imagining a brand where her little feather, her sensitivity could escape.

Eric Torchet: curious, aesthete, non-conformist, Eric always knew he would travel the world. Very young Eric decides to leave for Canada, then to the Middle East where, each time, his path crosses that of Fella. He is drawn into a career in the commerce of luxury goods, with these last 10 years centred on the distribution of exceptional perfumes. Through this experience came knowledge of ingredients, encounters with perfums and passionate connoisseurs, the culture of the world of perfume across continents, the understanding of the use of this unique art. Eric could not let this “little feather” pass without investing in the creation of Nayassia.

The Brand

Nayassia invites our immersion into an artistic universe, engraved with sensitivity, elegance and gentleness. Inscribed in the tradition of French perfumery, the Nayassia brand is the fruit of the meeting of its cofounders, Fella Cherchali and Eric Torchet, two globetrotters with a passion for travel, perfume and words. Their paths cross many times in Paris Montreal, New York, Dubai…

Creating a brand of perfume through the artistic prism of Fella and that of Eric, oriented towards savoirfaire, beauty and luxury was a foregone conclusion. Linking fiction and reality, Nayassia takes possession of the evocative power of great stories and famous tales to give body to its two first collections of rare and daring eaux de parfum, Plume d’Occident and Plumes d’Orient. Colourful, vibrant, moving, the collection “Plume d’Occident” tells a story of life’s layers and instants of exception. It tells of an odyssey, of future promises, of love on Long Island… Radiant, profound, spellbinding, the collection “Plumes d’Orient” revisits the oriental tales and the magnificence of the Orient. Beyond what is well-known, each perfume of Nayassia leads us into a marvellous and intense world where the words of men and women of the Orient become a melody intertwining wisdom and harmony…